Jobot Coffee and Diner announced another big move this morning after spending its last few months inside Roosevelt Point, an apartment complex on Third and Roosevelt streets.
The trendy local favorite has cut a deal with Starbucks and ASU to make its new home inside the Taylor Place dorm building on Second and Taylor streets.
A post on Jobot’s Facebook page this morning read as follows:
Hi loyal customers,
We have loved the last few months perfecting our extensive coffee, food and cocktail menu, but felt stifled without corporate backing. We also felt it was time to rid ourselves of the grittiness of the Roosevelt arts district, and move closer to the more streamlined, sophisticated, government-funded, capitalist culture of ASU—especially after most of our staff had their hair dyed back to its natural color at the salon next door. As a result, we have accepted a once-in-a-lifetime opportunity to merge with the ASU-affiliated Starbucks inside the downtown student dorms.
Jobot Coffee will henceforth be referred to as “Jo-Bucks,” and will serve businesspeople and students only. All others seeking coffee will be diverted to Fillmore Coffee Co., which is housed inside the Skyline Loft apartments.
ASU students living in Taylor Place seemed pleased to hear that the coffee shop would soon be within a more comfortable radius.
“I’m so glad we get a chance to support local while buying Starbucks!” said Dailee Grind, a freshman and gold card member with the global chain.
“Can’t wait for the Jobo-cinno,” said Moka Chino, a sophomore who is captain of his intramural football team. “I heard it tastes just like a crepe, but in blended form!”
Others, including local muralist Sky Blue, were disgruntled by the coffee shop’s announcement.
“It seems very exclusionary,” Blue said, adding that she had been a regular at Jobot for years; first at its original Fifth Street location, and then at its space inside Roosevelt Point. “Since I’m an artist and not a businessperson, I can’t go to Jobot anymore. But I’ll do anything for a crepe, so I’ve begun applying to more mainstream jobs, and I’ve got a great interview set up tomorrow with the Alliance Residential housing developer.”
Phoenix Diablo learned later from an inside source at Jobot that they will, in fact, no longer be serving crepes. The only way customers will be able to satisfy their nostalgia is with the crepe-flavored Jobo-cinno.
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