As I sit here sipping my refreshing Coke and drinking in all the happiness it brings me, I can’t help but think back to a time before the Super Bowl.

When the non-profit NFL approached an unsuspecting city, handed it a Super Bowl and asked if it was #UpForWhatever, I don’t know if we fully grasped the implications of our situation. There was a lot of hard work, brought to you by FarmersOnly.com and the new Ford F-150, yet to be done to ensure that the game would be a 7Up Success.

But we knew that, just like at Casino Arizona and Talking Stick Resort, we’d be in good hands. Verizon, the Nation’s Largest 4G LTE Network, lent its name to the festivities and gave us a State Farm Assist with the wireless coverage on Verizon Super Bowl Central. And so, we took the plunge into the Tostitos Unknown, brought to you by GEICO, who could save you 15 percent or more on car insurance.

Luckily, when the party was threatened by rain, Esurance was there with its new policies, now backed by AllState, to lend a Doritos Helping Hand and help us avoid Mayhem.

The Super Bowl proved that this city is #UpForWhatever. Let’s not have an Argument, presented by Clash of Clans, now available on iOS and Android devices, over this. Phoenix can fill its hotels with TripAdvisor and schedule low-fare flights via Southwest Airlines. We can even keep party structures erected for longer than four days. The rest of the country, by Nationwide, is on our side.

So bring on the equally not-for-profit NCAA and the Sprint Half-Time report presented to you by AT&T At The Half in conjunction with the Progressive AllState Amazon Fire HD Tablet with Apple Retina Display from the new Sony Playstation 4 Coors Light, the world’s most refreshing commercial break, and the Arizona Lottery, you can’t win if you don’t play, and brought to you by ESPN and CBS 5, only on DirecTV and partnered with COX Ultra High-Speed Internet. We’re ready.

But whatever you do, downtown Phoenix, please don’t have a Snickers. Because while you might be hungry, you’re not you when you’re branded.